MEDIA RELEASE APRIL 2008
READY, STEADY, BID IN THE JO’BURG WINE SHOW CHARITY AUCTION
Excitement is mounting for the charity auction to be hosted by the organisers of The Jo’burg Wine Show with
only days to go before online bidding starts on Monday, 5 May. Ten individual portions of the Sexy Duck
and Jozi Bling pie will be on auction at www.bidorbuy.co.za at a reserve price of R5000 each to raise funds
for the Give Me a Chance trust fund in aid of needy children.
The most expensive pie in the country will feature some of the world’s most exclusive fresh produce and
will be prepared by Melrose Arch executive chef Wicus Prinsloo. The pie will, however, not include foie
gras as originally planned. According to organiser John Woodward, the inclusion of the imported duck
liver might exclude some potential bidders. “It has come to our attention that some people have
objected to this ingredient and might feel disinclined to bid at the auction should foie gras be used
in the pie. As we want to allow as many bidders as possible to be a part of this exciting fundraising
opportunity, we have taken the decision to substitute it with an alternative product, a pure duck liver
mousse with Thiol Port produced at one of France’s top free range duck farms,” mentions Woodward.
The proceeds of the auction will benefit youngsters from the Kylemore community near Stellenbosch in the Cape.
The trust fund offers financial assistance to its young beneficiaries by providing scholarship and mentoring
programmes, bursaries, and sports equipment.
The online bidding will run for three weeks and the highest bidder will also receive a weekend breakaway at
the Melrose Arch hotel valued at R10 000. The winning bidders will be able to enjoy these culinary
masterpieces crafted from imported smoked and slow-roasted duck, Morel mushrooms and Périgord truffle,
topped and served in a 1998 Rupert & Rothschild Baron Edmond red wine jus at the Friends for Dinner Theatre
during The Jo’burg Wine Show at Gallagher Estate from 27-29 June. Each pie will be served with a glass of
Billecart-Salmon Millésime Cuvée Elisabeth Salmon 1998 champagne retailing at R1400 per bottle.
For more information, click to www.wineshow.co.za.
ENDS
Issued by PERIDOT COMMUNICATIONS
On behalf of THE JO’BURG WINE SHOW